Chevy EV Social

The automotive industry is at the forefront of a brand-new era: the Electric Revolution. The problem, though, is convincing millions of drivers that changing from gas-powered to electric will be worthwhile. Chevrolet was taking a new approach to their EV social posts, wanting to be more relaxed and bright. There was no ‘new tone’ set in stone, so who better to come up with Chevy’s EV brand voice than a 24-year old zoomer named Matt.